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say 80% of your success is to keep showing up. As a writer you've probably
put this into action in relation to your computer and your script in progress;
but how are you doing with your relationships in the biz? The entertainment
industry is a culture of people connecting. They connect over the phone, via
email, and at breakfast, lunches, meetings, dinners, drinks, screenings, events,
conferences, and awards. They also read about each other in the trades, and
look out for each others' projects, and regularly work with people who are
part of the same community. The term "schmooze" is most closely
aligned with agents, but it's a valuable tool for everyone. For a writer,
networking lends not only to expediting the process of breaking in, but also
to creating a certain longevity in one's career.
The industry tends to attract people who are intelligent, creative, and
highly motivated, and professionals look for those qualities in others.
Representatives and producers mostly want to work with writers that they
like and respect. In order to really catch people's attention, the characteristics
for a writer to embody are "fun, smart, and great to work with."
Those traits make a writer more sought after than just being brilliant on
the page. For many emerging writers it can be a struggle, however, any sense
of desperation will not do well with other people. Success begets success,
and the more confidence you have that you are moving in the right directions,
the better you will do.
"Schmoozing" is the process of networking which happens by casually
and consistently participating in your creative community, be it over the
internet, the phone, by mail, or in person. It is when you simply introduce
yourself, make conversation, exchange cards, trade emails, connect over
the phone, see each other again, and over time make friends. Schmoozing
is essentially a "repeated" social interaction that allows you
become familiar to others and they to you. Rest assured that if it doesn't
come naturally to you, it is a skill that can be developed.
The next question then is how does a writer get the access to industry
professionals and fellow writers to start building their network. These
days with internet and mobile technology, there are plenty of opportunities
that can be accessed from anywhere in the country (even the world), and
although some still require some travel, many do not. When it used to virtually
be a requirement to live in Los Angeles or New York, there are now countless
opportunities afforded by teleseminars, conferences, pitch fests, writing
seminars, classes, panels, award shows, film festivals, parties, destination
websites, online resources, newsletters, and local writer groups
a writer really only needs to determine where to start. Moreover, many of
these networking resources are free or offered at little cost.
Looking to make the connection, Hollywood by Phone (www.hollywoodbyphone.com)
and Writers of the Round Table (www.writersoftheroundtable.com)
bring you live conference calls with industry pros across film and media.
InkTip (www.inktip.com), Done Deal (www.scriptsales.com),
and TVWriter.com (www.tvwriter.com),
The Info List (www.infolist.com),
and Media Bistro (www.mediabistro.com)
and Word Player (www.wordplayer.com)
offer cyber connections. Read up on who's who with Creative Screenwriting
(www.creativescreenwriting.com),
MovieBytes (www.moviebytes.com),
Hollywood Reporter (www.hollywoodreporter.com),
Variety (www.variety.com)
and ScreenDaily (www.screendaily.com).
See and be seen at conferences including The Screenwriter Conference Santa
Fe (www.scsfe.com), Screenwriting
Expo (www.screenwritingexpo.com),
ASA Screenwriting Conference (www.asascreenwriters.com),
and Fade In Pitch Fest (www.fadeinmag.com),
among others. Meet your peers at Robert McKee's Story (www.mckeestory.com),
David Freeman's Beyond Structure (www.beyondstructure.com),
Sherwood Oaks Experimental College (www.sherwoodoakscollege.com),
or Action/Cut Filmmaking (www.actioncut.com).
Consult with gurus like Chris Soth (www.milliondollarscreenwriting.com),
Pilar Allesandra (www.onthepage.tv),
Devorah Cutler Rubenstein (www.scriptbroker.com),
and Sheree Guitar's Writing Workshops (www.theitco.com)
to name a few. Put your screenplay to the test with ScriptP.I.M.P. (www.scriptpimp.com)
and Scriptapalooza (www.scriptapalooza.com)
competitions and coverage services. Join organizations IFP (www.ifp.org),
Women in Film (www.wif.org)
and IndieProducer (www.indieproducer.net)
and local writing groups that hold networking events for their members and
guests. And that's just the tip of the iceberg.
If you take it that you are growing as a writer, then you can look to all
your interactions to help you get feedback on your strategy, your material
and gain better access to decision makers. You are not looking for one person
to "get" your particular script, but to take the criticism along
the way to understand how you can improve your tactics, your craft and ultimately
work to cultivate the types of ideas, projects, and packages that are sought
after by the marketplace. As you continue to meet people who are established
in their fields, the best way to connect with them is by expressing your
enthusiasm to learn. No matter where you are as a writer, your talent coupled
with your perseverance is what will ultimately make a lasting impression.
The goal then is to get out there and meet the faces, voices, or online
IDs as the case may be. Community begins to build when the people you know,
also know each other. It builds one connection at a time, but with a consistent
effort, they quickly add up to reach a critical mass. You will begin to
see many familiar faces from event to event. Once you are in the circuit,
then information can easily be exchanged, to keep you in the know, and for
future opportunities and networking possibilities. Pretty soon you'll find
yourself getting referred to the best and the brightest, because you made
a great impression with several people you met along the way.
Once you have the skills to "schmooze" and the resources to know
where to start, you'll be building your own network in no time. It takes
a consistent effort, but the rewards are significant. You'll find yourself
connecting with like-minded individuals who share your passions and your
dreams. You will learn that it is a journey for everyone, and no two stories
of success are quite the same. You will learn that it takes time and perseverance
and that it is not a challenge for the faint of heart. You will get the
access to the decision makers, and you will get their time and attention.
You will learn that you're more talented than half the folks out there,
and perhaps less talented than the other half. You will learn that when
you are in the circuit, they look for a reason to be in business with you.
Ultimately with your network in place, you will learn that you belong here;
and in a matter of speaking, that fantastic house on the hill now becomes
your own home.
Philippa Burgess is a literary manager at Creative Convergence - a Los
Angeles-based entertainment company for literary management, film production,
and entertainment consulting. For more information on her popular 5-Session
Tele-Course: Million Dollar Screenwriting & Content Career visit: www.screenplaybyphone.com/career.
Lectures are on Saturdays from 10AM - 11:30AM Pacific and Sundays from 3PM
- 4:30PM Pacific on November 4th, 10th, 11th, 17th and 18th. Plus MP3s and
online discussion and materials.
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